berkleyfishing You asked, Berkley scientists delivered. With the potent PowerBait® fish-catching formula baked in so when a bass bites, it won't let go. The Pit Boss is the flippin' king of versatility. Its flashy swimming action is designed to mimic everything from crawfish to baitfish.
Never leave the ramp without a Pit Boss or two. Hit the link in our bio!
berkleyfishing The all new Berkley Hit Stick is the jack of all trades. Designed for versatility and consistent tracking, durability, and optimized balsa-action. Whether trolling for big Walleyes or fishing it as a finesse jerkbait for hungry bass, the Hit Stick has you covered. Pick one up at your local retailer or online!
berkleyfishing As we do every year, take some time to reflect and remember the lives that were lost 19 years ago today. Thousands of lives were forever changed that morning, and we will #neverforget 🇺🇸🇺🇸🇺🇸
berkleyfishing Fool any fish with the PowerBait The Champ Minnow. Designed by Bassmaster Classic™ Champion @jleefishing , this minnow looks and swims like a real-life baitfish with an anatomically correct tail and HD Tru colors for a true-to-life presentation. Factor in the scientifically proven PowerBait flavor, and you'll never need another minnow bait again.
Check out the Champ Minnow and other PowerBait shapes at the link in our bio!
berkleyfishing Fishing can be pricey, especially if you're a student. Save money and fish the best gear on the market with the Berkley & Abu Garcia Student Angler Program! Sign up today for product discounts, jersey discounts, and a pro mentorship opportunity. Limited spots available! Sign up at the link in our bio.
berkleyfishing These days, anglers have literally hundreds of soft baits at their disposal. Picking the right one can be a daunting challenge. Our team breaks down the best shape, rigging, and casting style for every fishing environment. Hit the link in our bio!
berkleyfishing Big bass can't help but to attack the Berkley Cane Walker as it walks across the surface with a slight chop and a loud rattle. That’s not just by chance - like all baits designed by Berkley, the Cane Walker went through many prototypes and was carefully tweaked over and over again with input from pro anglers and field testers to ensure perfect action.
What’s the biggest fish you've caught on the Cane Walker?
berkleyfishing With a tail that shakes and a taste no bass can resist, the Berkley PowerBait® Bottom Hopper is sure to get bass biting. Engineered for ideal rigging on a Fusion19 Shakey Head, rig it wacky or Carolina style for the ultimate fish-catching action. Stock up on Bottom Hoppers and other PowerBait shapes at the link in our bio!
berkleyfishing What do fish like to eat? How do fish use scent and taste to choose which bait to bite? When do fish decide to spit the bait? Berkley scientists have spent decades learning the answers to those questions. Their research is at the core of Berkley's secret PowerBait® formula. So how does the PowerBait taste keep fish biting? Watch the video to learn why fish just won’t let go of PowerBait.
Learn more at the link in our bio🔥