evo Normally at this time of year, we are soaking up every ounce of sun before the rain and snow start to fall, this year, it can’t come soon enough. Communities across the Western US & Canada have been greatly impacted by a historic wildfire season, and those on the peripheral are struggling for healthy air under a thick blanket of smoke. We are sending our deepest sympathies to everyone that has been affected and a heartfelt thank you to all the firefighters & frontline workers putting their lives on the line. Fingers crossed that fall comes soon and we get some much-needed rain and snow in the mountains.
evo How beautiful is this new @iamjustinkaneelder mural wrapping our HQ? It feels like such a ray of light in this wild year. ✨
"I hope it gets people interested in these other people who are shining examples of what we have sitting inside all of us, major potential, unlimited potential. You look at their achievements and the contributions in their lives and they seem unattainable but really they are just humans, all from the most humble of beginnings. I want people to see these icons (MLK, Aretha Franklin & Ruth Bader Ginsburg) and want to learn more abut them and throughout that learning process I want them to see what we can do with the innate gift inside each and every one of us - and use it to make the world a better place.
The aloha print representative of my connection to Hawaii, it is a big part of my life, the Hawaiian culture. One of the big things that you get over there is this concept of Aloha - it is essentially just love, openness, thank you, it means a lot of things - it is this beautiful word that encompasses all the good. I want to show the culture of aloha, spread that joy, that positivity, that vibrant color and the beautiful flowers...pump out aloha.
Maybe this little snippet of positivity changes the frequency of someones day."🌺
evo Have you ever wanted to learn to skate? Maybe the skatepark isn’t your jam (yet!), but cruising out the door on your skateboard to grab an🍦is? Learning to push & cruise is simple and a lot easier than you might think. Our partners at @skatelikeagirl have put together a great tutorial to learn the basics. 🤙 Link in bio ⚡️
evo Our first ever @strava challenge was a wild success with over 90,000 participants signing up to ride 100 miles over two weeks. SO COOL.
Finishers were entered into a random draw to win one of three @evo & @tld_bike prize packs. One of our winners, Alex Kopp shared a little about his experience:
“The evo 100 was actually my first Strava challenge ever. My wife and I had a road trip to Colorado planned, and I figured it would help motivate me to ride before the trip to get in shape and to ride as much as I could once in Colorado (not that I needed any motivation to do that!). My favorite part of the trip was in Crested Butte. As far as favorite trails there I would have a hard time deciding between Doctor Park for the downhill and the 401 trail for the views. Another memorable thing that happened on the trip was right after I finished riding Doctor Park with my sister and her husband - we found out we are having a boy, and I can’t wait to teach him how to ride!” YAY!!! ✨🥳 Congrats Alex!
evo Can you believe it is September? Before we know it, the ❄️ is going to be falling. 🙌 @libtechnologies has created the world’s most eco-friendly snowboard which gives you another reason to add some ✨ to the quiver.😉Link in bio 📹: @lucey 🏂: @tubbsie167#mervinmade
evo It’s unlikely any of us will ever reach Jamie O’Brien’s Level 1000 skills 😅 but there is a good chance we can catch waves and have a mighty good time doing it. @catchsurf 🏄♀️ @whoisjob model⚡️Link in bio. 📹: @jacksonlebsack